Digital Marketing Basics

Understand the essential principles of digital marketing and its importance in today’s business landscape. Build foundational skills in SEO, social media, and content marketing, leveraging AI tools to enhance efficiency and effectiveness.

AI for Campaigns and Engagement

Learn to design AI-driven campaigns, personalize content, and use targeted advertising to maximize impact. Explore marketing automation and chatbots to boost customer engagement while analyzing performance with tools like Google Analytics and Hootsuite.

Ethics and Data Insights

Gain insights into AI-powered customer segmentation and predictive analytics to optimize strategies. Address ethical considerations in AI-enhanced marketing, ensuring responsible practices in a rapidly evolving digital environment.

Elevate Your Marketing Strategy

By the course's end, you'll have a strong foundation in AI-supported marketing, equipped with practical skills and ethical insights, positioning you to excel in roles across digital marketing, social media strategy, content marketing, AI-driven analytics, and emerging AI-enhanced marketing domains.

Course Curriculum

5 Chapters · 15 Lessons

  1. 1

    Introduction to Digital Marketing

    1. (Included in full purchase)

      Basics of Digital Marketing

    2. (Included in full purchase)

      Traditional vs Digital Marketing

    3. (Included in full purchase)

      Digital Marketing Channels

  2. 2

    Fundamentals of Consumer Behavior and Segmentation

    1. (Included in full purchase)

      Understanding Consumer Behaviour

    2. (Included in full purchase)

      Segmentation Techniques

    3. (Included in full purchase)

      Data-Driven Segmentation with AI

  3. 3

    Content Marketing and Personalisation

    1. (Included in full purchase)

      Basics of Content Marketing

    2. (Included in full purchase)

      AI in Content Creation

    3. (Included in full purchase)

      Personalisation Techniques

  4. 4

    Social Media Marketing and Influencer Strategies

    1. (Included in full purchase)

      Key Social Media Platforms and Content Strategies

    2. (Included in full purchase)

      Influencer Marketing

    3. (Included in full purchase)

      AI Tools for Social Media Analytics and Trend Analysis

  5. 5

    Search Engine Optimization (SEO) and AI-Enhanced Search Techniques

    1. (Included in full purchase)

      Introduction to SEO Principles and Best Practices

    2. (Included in full purchase)

      Understanding Keyword Research and On-Page Optimisation

    3. (Included in full purchase)

      AI in SEO: Using AI-Driven Tools for Optimisation

Ready to Transform Your Marketing?

Join our course and unlock the secrets to success with digital and AI-driven marketing strategies. Take the leap towards a future-proof marketing strategy today!

£247.00

Enroll Now